Ethel Da Costa

India's Award Winning Fashion & Lifestyle Journalist, Media Influencer-Media Entrepreneur

Dubai based flamboyant designer Varoin Marwah, is more than just a showman. A constant face on the party circuit in India and UAE, creating eclectic men’s wear and shaking the system a little bit, makes Varoin a brand name to reckon with. Having met him last year at Bangalore’s exclusive men’s wear fashion week — where he presented a flamboyant cocktail and formal men’s collection and put polka dots under the spotlight.Who says only women can? — Varoin continues to focus his work on innovative fabric play, detailing,  form and structure. Men seem ready to move away from the norm. And it does take a certain kind of man to do that.

So, along comes the Denim Story. Varoin creates his own story book, page by page, giving denim (using boring jeans only that stock our wardrobes) of different weights, colours, textures  and structure, a platform for self expression. From casual chic, to formals to a very boho-east ethnic structured asymmetrical cut denim kurtas. The form remains fit and close to the body. So darlings, get to the gym for this one yo.

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#etheldacosta #varoinmarwah #dubai #fashion #denim #formals #casuals #shorts #international #global #fiti

Ethel da Costa
Fashion & Lifestyle Journalist, Founder-CEO, Think Geek Media