At the intersection of Traditional Chinese Medicine (TCM) and modern bio-intelligence stands Hirudin, a centuries-old elixir extracted from the salivary glands of leeches, now reimagined as a cutting-edge solution to graceful aging.

What if beauty wasn’t skin-deep, but coded in your blood?

I’ll be honest — I didn’t expect to be moved at a medical aesthetic showcase. But watching a live demonstration of Hirudin — a bioactive peptide extracted from the salivary glands of the humble leech — literally transform blood flow before my eyes, I knew I was witnessing a shift in how we define beauty, longevity, disease, and the science of aging.

Welcome to Interact with M∙A∙C∙ where ancient Traditional Chinese Medicine (TCM) and cutting-edge biotech converge, and where The M∙A∙C∙ Clinic, helmed by visionary Dr Hew Yin Keat, is rewriting the rules of aesthetic wellness.

Kelvin Yeoh, COO of Jin Kang Dao Fu with Dr Hew Yin Keat, Founder and Medical Director, The M∙A∙C∙ Clinic

From Leeches to Luxury

Yes, you read that right. Leech therapy — or more precisely, the therapeutic bio-compound Hirudin — is back in the spotlight, not as folklore, but as science-backed medicine with stunning potential. At the session, I sat transfixed as my drop of blood was placed under a microscope and projected live on screen by Dr Hew.  First minute fast pace like a GT track, then slowing down, sluggish, grouping together, circulation starved.

Enter Hirudin. Within minutes of administration, I watched as that same blood regained vitality — unclumped, flowing, oxygenated. The transformation wasn’t theoretical. It was real, visible, and immediate. “Our approach to beauty has always been integrative,” said Dr Hew. “Where wellness and aesthetics walk hand in hand. Hirudin offers a rare synergy — it detoxifies the blood, boosts microcirculation, and supports cellular renewal. When we heal from within, beauty becomes inevitable,” he explained to a group of media colleagues as we watched transfixed.

That, to me, was the moment the penny dropped. Beauty isn’t about reversing time. It’s about unlocking the body’s innate intelligence — to regenerate, to heal, and to glow from the inside out.

Media and Guests getting to know closely Hirudin and The M∙A∙C∙ Clinic
With the lovely Lee Yvonne, M∙A∙C∙ Ambassador

 

Ancient Wisdom, Modern Intelligence

For thousands of years, Traditional Chinese Medicine has treated the human body as a delicate orchestra of balance — Qi, blood, organs, energy. What we call “aesthetics” today, TCM understood as harmony.

Hirudin, as explained by Kelvin Yeoh, COO of Jin Kang Dao Fu — the biotech force behind Hirudin’s extraction — brings this legacy full circle. “This is not just about external transformation,” Kelvin shared. “Hirudin activates the body’s self-healing potential, improves blood quality, and in turn, redefines how we age — gracefully and powerfully,” Mr Yeoh explained.

That word — gracefully — is where I believe the heart of the future lies. Not anti-aging. Not quick-fix fillers. But pro-aging — where the body, supported by ancient wisdom and modern science, is allowed to thrive into longevity, resilience, and radiance.

 

Beauty That Thinks. Skin That Breathes. A Body That Remembers.

Let’s face it. Today’s beauty consumer is not naive. We’re asking deeper questions:
What’s in this treatment?
Is it ethical?
Is it sustainable?
Will it still serve me five years from now?

The answer, increasingly, lies in TCM-integrated wellness aesthetics. It’s a field where the superficial is rejected in favour of intelligence. Where your lymph, your blood, your gut, and your energy systems are invited to the conversation. Where holistic is not a buzzword, but the foundation of treatment protocols.

And with pioneers like, we now have a stage where conscious beauty — rooted in nature, culture, and science — is no longer niche. It’s necessary.

The M∙A∙C∙ Clinic at the plush Starhill, Bukit Bintang. Kuala Lumpur

 

The New Frontier is Personal

As someone who has been in media for decades, interviewed wellness and beauty experts, celebrity and spiritualists, I can say this with conviction: the future of beauty will not be boxed into one industry. It will be a collaboration of ancient healing, bioactive intelligence, and aesthetic precision. Hirudin is a compelling first step into that world.

To see your blood respond in real time… that’s no longer a cosmetic experience. That’s a cellular awakening. So, if you ask me where I see the future of pro-aging and longevity headed — I’ll point you towards a treatment room where your skin glows not because of what’s put on it, but because of what’s been rebalanced within.

This is not hype. This is the new face of wellness. And her name is Hirudin.

Know more: https://www.youtube.com/watch?v=FOQRaj47NW8